Why do we always believe that clothing must be ours—must be owned, in order to have value or to attain a certain social status? What if ownership wasn’t the point, but rather the experience?

I had the opportunity to style the gorgeous Everything Bag 03 from Le–Febour, a Canadian brand dedicated to creating timeless pieces designed to last. Le Febour focuses on fashion-forward, versatile designs crafted from the highest quality materials, ensuring durability without compromising style.

One suit has endless possibilities, even though we often think of it as a piece reserved for special occasions or only meant to be worn as a set—strictly for work settings and typically in winter.

My goal was to show how I’d style them for spring—offering plenty of ideas on how to wear a suit beyond the classic look.

The key to finding great set pieces is ensuring that both items can create multiple looks individually when you get tired of wearing them the same way. So, when you find a set that actually works separately, it means you genuinely like both pieces equally and, moreover, that they are practical and suitable for your daily wardrobe rotation.

A few weeks ago, I had the chance to visit Alaire’s workshop and have a lovely chat with Laia, the creative force behind the brand. It was a wonderful opportunity to learn more about her journey and the story behind Alaire.

When I first thought about starting this blog, I knew I wanted to feature brands that really spoke to me. Alaire is one of those brands that stands out—not just for its designs, but for the personal story and thoughtful vision that Laia pours into every piece.

When I decided that I wanted to start this project, I knew I wanted to share –to those who might be interested– small brands with a nice focus and intention behind them. As a consumer and fashion enthusiast, I care about the project and about who's behind it and what their intention and purpose are.